Ace the Google Analytics IQ Test 2025 – Unleash Your Data Superpowers!

Question: 1 / 400

In Google Analytics, what does a "Session" represent?

A single page view on a website

A group of user interactions on a site within a given timeframe

A "Session" in Google Analytics represents a group of user interactions on a site within a given timeframe. It encompasses all the actions and engagements that a user takes while actively visiting a website. This includes page views, events, transactions, and any other interactions that occur during the visit.

When a user first arrives at a site, a session begins and lasts until there has been no activity for a specified period, typically 30 minutes. If the user returns within that timeframe, the session continues; if not, a new session would start upon their return.

This definition captures the comprehensive nature of a session, as it is not limited to a single action or type of interaction but rather includes all engagements within that visit, which gives valuable insights into user behavior on the website. Thus, understanding sessions is crucial for analyzing user engagement and overall site performance.

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A specific user action such as a purchase

An interaction occurring during a visit to a website

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