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A high bounce rate is an important metric to consider when evaluating the effectiveness of a landing page. A bounce rate measures the percentage of visitors who navigate away from the landing page after viewing only that page, without engaging further with the website. If the bounce rate is high, it indicates that visitors are not finding what they expected or are not motivated to explore further, suggesting potential issues with the content, layout, or relevance of the landing page.

In contrast, a high conversion rate signifies that a lot of visitors are taking the desired action on the landing page, indicating effectiveness. Low pageviews alone does not provide a complete picture, as it might simply reflect a limited reach or poor traffic generation rather than the effectiveness of the page itself. Increased return visitors can be a positive sign, indicating that individuals are interested in returning to the site, but it does not directly measure how well the landing page performs in capturing attention initially.