Ace the Google Analytics IQ Test 2025 – Unleash Your Data Superpowers!

The statement is that sharing a custom report will share both the report configuration and the data included in the report. However, this is not entirely accurate. When you share a custom report in Google Analytics, you actually share the configuration of the report—this includes the metrics, dimensions, filters, and any other settings that define how the report is structured. This allows others to replicate the report with the same parameters.

On the other hand, the data itself is not shared through the report configuration. Instead, the recipient of the shared report must access their own Google Analytics account to view the actual data. This maintains the privacy and security of individual data accounts, as only configurations can be transferred, not the specific data tied to any particular Google Analytics property.

Therefore, the correct understanding is that while sharing enables others to access the same setup of the report, the underlying data remains unique and accessible only through the appropriate account, leading to the conclusion that the initial statement is false.