Ace the Google Analytics IQ Test 2026 – Unleash Your Data Superpowers!

Google Analytics prohibits the collection of personally identifiable information (PII) because it poses significant privacy concerns and can violate user trust as well as legal regulations. PII includes data that can identify an individual, such as names, email addresses, or social security numbers. By preventing the collection of this type of information, Google Analytics helps ensure that businesses comply with privacy laws like the General Data Protection Regulation (GDPR) and maintains a focus on aggregate, anonymized data analysis.

The other options listed—product SKUs, billing city, and purchase amount—do not fall under the category of personally identifiable information. Instead, these data points are related to the transaction and product details, which can provide valuable insights into business performance without compromising individual privacy. Collecting this type of information is essential for understanding customer behavior and improving marketing strategies.