Ace the Google Analytics IQ Test 2025 – Unleash Your Data Superpowers!

The Acquisition report is essential for understanding where your website traffic originates. This report provides insights into the different channels through which visitors arrive at your site, such as organic search, social media, paid advertising, and direct visits. By analyzing this report, you can identify which sources are most effective at driving traffic, allowing you to tailor your marketing efforts and optimize your strategies for better performance.

The Behavior report focuses on how users interact with your site once they arrive, including page views and session durations. While this information is valuable, it does not provide insight into traffic sources. The Audience report offers demographic and geographic information about your users, but it does not specify where they came from. The Conversions report tracks completed goals, such as purchases or sign-ups, but it is also not focused on traffic sources. Therefore, the Acquisition report is the most appropriate choice for understanding the origin of your website traffic.