Google Analytics Individual Qualification Practice Exam

In Multi-Channel Funnel Reports, what channel would not be credited with a conversion?

1. Paid and organic search

2. Website referrals

3. Social network

4. Television commercials

The correct answer is: Television commercials

In Multi-Channel Funnel Reports, a channel is credited with a conversion if it was involved in the user's journey before the final conversion action took place. Channels such as paid search, organic search, website referrals, and social networks are digital channels that can be tracked effectively within Google Analytics. Television commercials, on the other hand, are traditional forms of advertising that do not have a direct tracking mechanism in Google Analytics. While they may influence brand awareness and drive potential customers to search or visit a website, they cannot be attributed to a conversion in the same way that digital channels can be. Since there is no direct interaction tracked between a user and a website that can be linked to a television commercial, this channel won't be credited in Multi-Channel Funnel Reports for a conversion. Moreover, digital channels have specific URLs that can be monitored for user interactions, allowing for detailed tracking of customer paths. In contrast, television commercials lack this capability to track user interactions and actions leading to the conversion, making them the clear choice for a channel that would not receive credit for conversions.