Google Analytics Individual Qualification Practice Exam

To recognize users across different devices, what feature must be enabled?

1. Audience Definitions

2. Attribution Models

3. Google Ads Linking

4. User ID

The correct answer is: User ID

To recognize users across different devices, the User ID feature must be enabled within Google Analytics. This feature allows businesses to assign a unique identifier to users, which helps track and analyze their interactions across multiple devices. By implementing User ID, organizations can gain a more comprehensive understanding of user behavior, as it effectively links sessions and interactions back to the same user, regardless of the device they are using. Using User ID provides valuable insight into the customer journey, enabling businesses to see how users interact with their website or app on different devices. This tracking can enhance reporting on user engagement, conversion rates, and other key performance indicators, ultimately aiding in data-driven decision-making. The other choices do not provide the same capability for cross-device tracking. For example, Audience Definitions pertain to the segmentation of users for targeted marketing efforts but do not link users across devices. Attribution Models help understand how various touchpoints contribute to conversions but do not track individual users across multiple devices. Google Ads Linking connects Google Ads data with Google Analytics for performance reporting, but again, it does not address cross-device user identification.