Google Analytics Individual Qualification Practice Exam

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What does the metric 'Bounce Rate' indicate?

The percentage of users who leave a site after viewing only one page
The total number of pages a user views during a session
The average time users spend on a specific page
The number of visitors to the website

The correct answer is: The percentage of users who leave a site after viewing only one page

The metric 'Bounce Rate' indicates the percentage of users who leave a site after viewing only one page. This metric is significant because it provides insights into user engagement and the effectiveness of a webpage in retaining visitors. A high bounce rate can imply that visitors are not finding what they expect on the landing page, leading to their quick exit without further exploration of the site. Understanding bounce rate allows website owners and marketers to assess which pages might need improvement to encourage users to view additional content. In contrast, the other choices describe different aspects of user behavior on a website. The total number of pages a user views during a session reflects overall engagement but not specifically the bounce rate. The average time users spend on a specific page measures how long visitors engage with content but does not indicate if they leave after one page. The number of visitors to the website counts unique interactions but does not provide context about their behavior once on the site. Each of these metrics serves a unique purpose and contributes to a broader understanding of website performance.