Google Analytics Individual Qualification Practice Exam

What is not considered a default "medium" in Google Analytics?

1. referral

2. google

3. organic

4. cpc

The correct answer is: google

The option that represents what is not considered a default "medium" in Google Analytics is identified correctly. In Google Analytics, the default mediums are predefined classifications used to categorize traffic sources. These categories help analysts understand how users arrive at the website. - "Referral" is a default medium that indicates users came to the site by clicking on a link from another site. - "Organic" signifies traffic from unpaid search results, indicating that users found the site through a search engine without clicking on a paid advertisement. - "CPC" stands for cost-per-click and generally refers to paid search traffic from ads, particularly in platforms like Google Ads. However, "google" on its own does not appear as a default medium; instead, it specifically serves as a source within the broader medium classifications, such as "organic" or "cpc". The distinction is that while "google" may denote a source (indicating that traffic is coming from Google), the actual categorization as a medium would refer to whether it is organic or CPC rather than simply "google." By understanding these classifications, it becomes clearer how traffic sources are organized in Google Analytics, thus enabling more effective analysis and reporting.