Google Analytics Individual Qualification Practice Exam

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What type of Remarketing audience cannot be defined by default?

  1. Users who speak a particular language

  2. Users who visited a physical store

  3. Users who played a video on a website

  4. Users who visited a specific page on a website

The correct answer is: Users who visited a physical store

Defining a Remarketing audience that includes users who visited a physical store cannot be achieved by default in Google Analytics. This is because Google Analytics primarily collects data from online interactions, such as website visits and engagement with digital content. While you can track various online behaviors, measuring foot traffic or interactions that happen offline, like visits to a physical store, does not occur automatically through standard Google Analytics metrics. In contrast, the other options represent user interactions that can be tracked through online behavior and defined as Remarketing audiences within Google Analytics. For instance, users who speak a particular language can be segmented based on their browser settings. Users who played a video on a website and those who visited a specific page are both interactions that can be tracked by Google Analytics through the implementation of specific event tracking or pageview tracking. These options utilize the tool's capabilities to provide insights into user engagement with your digital content, making them definable audiences for Remarketing campaigns.