Google Analytics Individual Qualification Practice Exam

What type of report can show the users' interactions with specific campaigns?

1. Campaign Report

2. Traffic Sources Report

3. Referral Report

4. Engagement Report

The correct answer is: Campaign Report

The Campaign Report is specifically designed to display users' interactions with particular campaigns. It allows analysts and marketers to assess how effective their marketing campaigns are in driving conversions, sessions, and overall engagement. In this report, you can track metrics such as click-through rates, total conversions generated from the campaign, and how different sources or mediums contribute to the campaign's performance. This report leverages UTM parameters, which are tags added to the URLs that direct users to your site, facilitating detailed tracking of each campaign's impact on user behavior. By examining the Campaign Report, stakeholders can glean insights into which campaigns are performing well, which channels are yielding the best results, and where adjustments might be necessary to enhance marketing effectiveness. Other report types, while valuable in their own right, do not focus specifically on user interactions with campaigns. For example, the Traffic Sources Report gives a broader view of how users are arriving at the site from various sources, the Referral Report focuses on traffic driven from other websites, and the Engagement Report provides insights into user behavior on the site itself, rather than tying it specifically back to the performance of marketing campaigns.