Google Analytics Individual Qualification Practice Exam

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When does the Analytics tracking code send a pageview hit to Google Analytics?

  1. Every time a user adds an item to an online shopping cart

  2. Every time a user clicks a video on a website

  3. Every time a user searches on a website

  4. Every time a user loads a webpage with embedded tracking code

The correct answer is: Every time a user loads a webpage with embedded tracking code

The tracking code in Google Analytics sends a pageview hit every time a user loads a webpage that has the embedded tracking code installed. This is foundational to how Google Analytics captures and reports website data. When a page loads, the tracking code executes and records the visit as a pageview, which is then sent to the Google Analytics servers for processing. Understanding this is crucial because it helps site owners and marketers analyze traffic patterns, user behavior, and the overall performance of their website pages. The other options highlight different user actions that may generate other types of hits, such as events for clicks or interactions, but do not represent when a pageview hit specifically is recorded. Thus, the correct answer focuses on the context of the page load itself, emphasizing its role in collecting fundamental data needed for web analytics.