Google Analytics Individual Qualification Practice Exam

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Which feature in Google Analytics would you use to track the performance of different ads in a campaign?

Attribution modeling
Custom segments
Campaign tracking with UTM parameters
E-commerce tracking

The correct answer is: Campaign tracking with UTM parameters

Using campaign tracking with UTM parameters is the most effective way to monitor the performance of different ads within a campaign. UTM parameters are tags that you add to the URLs of your ads, allowing Google Analytics to collect detailed data on traffic from specific sources, mediums, and campaigns. When users click on these tagged links, the UTM parameters inform Google Analytics about the origin of the traffic, which is essential for analyzing the effectiveness and ROI of each ad. With this method, you can differentiate between the interactions generated by each ad, measure the success of different messaging or creative strategies, and ultimately gain insights into which ads are driving the most conversions or engagement. This targeted tracking is crucial for optimizing future ad campaigns based on performance data. The other features mentioned, although useful in different contexts, do not directly provide the level of detailed performance analysis for individual ads in a campaign as UTM parameters do.