Google Analytics Individual Qualification Practice Exam

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Which metric would indicate the average number of pages viewed during a session?

Pageviews
Pages per Session
Users
Average Duration

The correct answer is: Pages per Session

The metric that indicates the average number of pages viewed during a session is Pages per Session. This metric provides insight into user engagement by measuring how many pages, on average, a user visits during a single session on a website. It helps assess the effectiveness of the site's content in retaining visitors and encouraging them to explore further. When analyzing web traffic, understanding the ratio of pages viewed can help determine whether users find the content valuable and relevant to their needs. A higher Pages per Session value typically suggests that visitors are navigating through multiple pages, which can indicate a positive user experience. In contrast, other metrics such as Pageviews simply count the total number of pages viewed across all sessions and do not provide insight into individual user behavior on a per-session basis. Users measure the unique individuals visiting the site, and Average Duration tracks the length of time spent on the site without reflecting the depth of user engagement across multiple pages. Therefore, Pages per Session is the most appropriate metric for understanding the average number of pages viewed during a session.