Google Analytics Individual Qualification Practice Exam

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Which report types can show user behavior over a specific time frame?

A. Real-time reports
B. Acquisition reports
C. User Explorer reports
D. Audience reports

The correct answer is: C. User Explorer reports

User Explorer reports provide insights into individual user behavior over a specified time frame. This report allows you to examine specific interactions of users on your website or app, tracking actions such as page views, events, transactions, and other behavior metrics associated with unique user IDs. By focusing on individual sessions, it allows for a detailed analysis of how users engage with your content over the time period selected. In contrast, real-time reports are focused on immediate user activity as it happens, rather than behavior over a longer time frame. Acquisition reports give a broader view of how users arrive at your site, focusing on the sources and mediums of traffic rather than individual user behavior. Audience reports aggregate data about user demographics and interests but do not track specific user interactions over designated periods in the same detailed manner as User Explorer reports. Therefore, User Explorer reports stand out by enabling a granular analysis of user behavior across given time frames.