Google Analytics Individual Qualification Practice Exam

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Which type of tracking is used to measure interactions that do not involve a page load?

Pageview tracking
Event tracking
Conversion tracking
Transaction tracking

The correct answer is: Event tracking

Event tracking is specifically designed to measure interactions that occur on a website without necessitating a page load. This type of tracking allows analysts to capture user actions that are critical for understanding engagement, such as clicks on buttons, video plays, downloads, and interactions with widgets. By using event tracking, you can gain insights into how users interact with various elements on your site, providing valuable data that goes beyond just pageviews. This is particularly essential for websites that utilize dynamic content or single-page applications, where traditional pageview tracking wouldn't capture all user interactions. While pageview tracking captures views of pages loaded, conversion tracking focuses on measuring predefined goals, usually based on completed activities that often require page loads, such as form submissions. Transaction tracking is typically concerned with ecommerce activities, tracking purchases specifically. Therefore, event tracking is the correct answer for measuring interactions that do not involve a page load.